“…if I turn it down, the sound changes. And I can’t get the sustain I want.” 1 – Eric Clapton discussing the recording of Blues Breakers
Time seems to have a dulling effect on our collective memory. Stories that we thought would last forever don’t seem to be as relevant in today’s culture. Things that were shocking no longer seem to shock. Sounds that were too loud and aggressive no longer seem as loud or as aggressive as they once were. In 1968, Cream was at the height of it’s commercial success. Bringing intense, improvisational blues rock to audiences night after night. As Mickey Hart said in Beware of Mr. Baker, “They were like Vikings. It was like scorched earth. They were there to take heads.”2 But they were simultaneously falling apart at the seams due to internal friction, they would break up by the end of the year.
But not before releasing two albums and going on a farewell tour. At this point, there was no question audiences were going to be subjected to some very serious volume, specifically coming from cranked Marshall amplifiers. But just like a distant memory, that’s no longer what people hear when they listen to these performances. In stark contrast, modern sound systems put cranked Marshall amplifiers to shame. With advances in sound reinforcement and improvements in audio quality, audiences now experience a much higher fidelity concert, in some cases in stereo or multi-channel audio. And while there is still room to grow, to take live shows to new levels of creativity, the days of driving guitar amplifiers to their destructive brinks are faded memories of the past. It was with this in mind that we set out to revisit some of the sounds heard on Disraeli Gears when we realized Wheels of Fire and it’s groundbreaking live performances might be more interesting to analyze.
This Wheel’s on Fire

Tom Dowd first worked with Cream on Disraeli Gears and would go on to work with Eric Clapton extensively during his solo career. He may have been the first, or at least one of the first engineers to figure out how to record a Marshall amplifier on full blast. While most would have asked the artist to turn it down for the purposes of making a proper record, Tom let it rip and got it all on tape. And for this we are forever grateful. Despite his involvement with Cream in the studio, Tom had a busy career working for Atlantic Records and for the live recordings on Wheels of Fire he was only present early on to check sound quality before turning the engineering reigns over to Bill Halverson, a relatively new engineer from Wally Heider Studios in San Francisco, then on his second remote assignment.
Bill opened up to an interviewer in a mid-70s publication regarding the recording setup he used for these live performances. Two mics, one on each amp, selecting one of eight speakers across two cabinets per amplifier, blended, and that’s it. And it really is. Clapton had a wah pedal in between his guitar and amp, and nothing else. He relied on volume, tone controls, and the pickup selector to emphasize different passages. More bass for his famed Woman Tone, more volume for blistering solos, rolling back during verses, and changing pick attacks to signal delicate melodies or phrase notes more aggressively, all tied together with an amazing vibrato technique. It would be his voice in the days when he didn’t like to sing.
Cascading Distortion


But then how does the guitar end up sounding like that? It’s certainly distorted, sometimes violin-like, sometimes thick and muddy, sometimes harsh. It’s really combination of things. The humbucking pickups in The Fool pushing the front end, the amp turned up loud driving the power-amp into saturation, and the speakers also getting pushed to the edge of their operable state. It’s interesting, because on playback, far removed from the physicality of the loudness, to a young listener it probably sounds just like a muddy guitar. A recognizable and primitive sound that would get refined by boosting treble, cutting bass, and scooping mids through subsequent hard rock and heavy metal bands. Ultimately ending up in a buzz-saw onslaught until we just couldn’t take any more.
However, if you take a moment to let your ears adjust and unlearn the modern sound of guitar, you might find that this sound is richer, more nuanced, and more dynamic. It’s not squashed and brittle, it breathes with each note. Especially for younger guitarists who can’t yet play with speed, slowing down and learning to articulate phrasing might not be such a bad thing. We’ve read that the Marshall amplifiers Clapton was using were transitional, meaning old stock with new head boxes and logos. While these amps may look like the new models with split cathodes, they’re likely not. Since we’re using the Normal channel, the differences are actually minor, it was the Treble channel (Channel I) that changed drastically between these two revisions, nonetheless we’ve employed the VG402B Amplifier.
More Lore
“I had a little Shure microphone which no matter where I’d put it, it just distorted! …I ended up in the center of [the] speakers, not in front of any of them.”3 – Bill Halverson discussing how he recorded Cream live
That’s revealing and something we focused on when dialing in the VG 4×12 ’67 Cabinet. Using a combination of Offset and Cabinet Drive we were able to replicate the sound of an off-center mic picking up a speaker playing well above it’s operating range. The sound in unmistakable, start with a medium output humbucker in the bridge position and you’ll be right there next to the band in hallowed halls. You can roll off the highs with your tone control or engage the Dark Boost for convenience, simulating tone control effects while also providing a boost for solos via the EQ100 Treble Boost (or in this case, treble cut via the Invert toggle). Lastly, things wouldn’t be complete without the WH100 Wah. Control via MIDI for hands free operation or just let the default setting wrap around your notes, it’s a classic.
The Presets
It was also important to dial in some echo to create sense of space, sounds bouncing off the walls as listeners ears are getting melted. In this case we went with the AMB200 Spring Reverb set to a short decay with a decent amount of pre-delay to get a slapback repeat that was pleasing to our ears. That’s another cool thing about our Ambience modules, they can be configured with shorter decays to get a variety of room sounds as well as the traditional echoes that they’re known for. The spring reverb is in Mono, a nod to the times, but check out the Echo Chamber or Plate Reverb for stereo options.
Loudness II: starts off with the basics: cranked amp, offset mic, and cabinet drive. Instant bliss.
Loudness IIb: engages Dark Boost for violin-like leads, switch to the neck pickup for even more cream.
Bolero: engages both Dark Boost and Wah in fixed position which helps to accentuate lead passages.
Cleanish: dials it back just a little for a change in mood.
1 Port, Ian S. The Birth of Loud: Leo Fender, Les Paul and the Guitar Pioneering Rivalry that shaped Rock n’ Roll. Scribner, 2019, p. 227.
2 Beware of Mr. Baker. Directed by Jay Bulger, Insurgent Media, Pugilist at Rest Productions, 2012.
3 Genzolini, E. Cream: Claption, Bruce & Baker Sitting on Top of the World. Schiffer, 2023, p. 49.











































